Neon Sign Museum
Deliverables:
- Logo + Identity
- Social Media
- Advertisements
- Tickets
- Wristbands
- UI UX Web Prototype
- Merchandise
Objective: Rebrand
Redesign and rebrand the Neon Sign Museum in Las Vegas to create a more user-friendly and design-focused brand identity that appeals to young adults and family-friendly audiences. The goal is to ease user experience and gain consumer interest and visitation.
The Neon Sign Museum showcases and preserves historic and iconic neon signs local to Las Vegas.
Original Identity
The Neon Sign Museum celebrated its 10th anniversary in October of 2022. Since 2022, it has had the following logo, mobile layout, web design, and pdf tickets.
Imaged below: Original: Mobile Home Screen, Mobile Ticket Pricing, PDF Ticket, and Current Logo.
Rebrand. Redesign. Redirect.
The new logo and changes to the Neon Sign Museum’s brand identity were created to modernize, reinvigorate, and increase the Museum’s design versatility. The new logo design is more modern and versatile, enabling it to be used across various media platforms and applications, such as social media and digital signage. Additionally, a new logo and brand identity can help differentiate the Museum from its competitors and strengthen its position as a unique and iconic institution.
Touchpoints: Logo (centered), logo variations, ticket, PDF ticket, and Apple Wallet ticket.
Event Creation: Silent Disco
To drive consumer interest and incite a younger demographic, a series of events, including a silent disco, were designed to transform the museum into an event space.
The event touchpoints follow similar branding but vary in their primary color, replacing the teal in the standard ticket and branding to purple.
Touchpoints: Event ticket, social media content, wristbands, and advertising.
Social Media and Wristbands
In order to widen the target demographics and provide more family-friendly activities, the Neon Sign Museum and its silent disco events are promoted through bold and dynamic content on Instagram. This aims to attract younger adults, increase awareness, and generate interest in the museum and its events. The unique wristbands add a fun and creative flair to the overall experience and also help to differentiate between separate silent disco events.
Touchpoints: Instagram layout and Silent Disco wristbands.
Las Vegas: Promotion
Billboards are an attention-grabbing and effective way to promote the museum and raise awareness of its events. Bright, high-resolution displays can display dynamic images and content in high-traffic areas. Taking advantage of Vegas’ promotional scene by utilizing digital billboards and billboard trucks allows for noticeable museum promotion all across the city. The goal is to reach a broad audience, create a memorable experience, and bring attention for the Neon Sign Museum.
Touchpoints: Digital billboards located throughout Las Vegas, including billboard trucks.
Website Prototype
The website has been redesigned to enhance user experience and facilitate navigation while also incorporating a contemporary and vibrant design that is consistent with the Neon Museum's updated branding and identity.
Imaged below: Mobile website and Website Homepage.
Merchandise
The Neon Sign Museum currently offers a limited selection of merchandise, none of which can be viewed online or effectively captures the uniqueness and vibrancy of the museum and its neon signs.
New merchandise options reflect the museum’s identity redesign, logo, and dynamic aesthetic, providing visitors with souvenirs and also acting as a form of advertisement for the museum.
Touchpoints: Varsity jacket, keychain, t-shirts, skateboard, journal, crewneck, bucket hat, and shorts.
